Our Story
2nd Chance Archery was born out of a pure passion for archery and bowhunting. I’m Jeff Dixon, owner and lead bow technician at 2nd Chance. I’m fortunate enough to have been brought up in a family dedicated to outdoor pursuits and all that God provided for us to enjoy from Mother Nature. From as early as I can remember, my Father always made time to make sure that his sons (5 of us) always had the chance to enjoy the great outdoors. I gravitated towards archery at the early age of 12 and never really did much big game hunting with gunpowder. For over a decade I specialized in Mathews products and built my reputation as a custom builder and tuner of their market-leading archery platforms. I began to specialize in the dual-cam Monster platforms that were first introduced in 2009. While most Pro Shops focused on the SoloCam designs, I fell in love with the innovative AVS cam system and the performance that a perfectly tuned dual-cam platform could provide. Gone were the early days of having to shoot a 4-6” overdraw system to keep up with the “Speed Revolution” in the archery industry. Not only were the Monster platforms fun to shoot, they were safer for the archer. I’ve never looked back.
Our Process
I invested in the required equipment to allow me to become even better at my trade. While many Pro Shops “eyeball” the bow setup, I use a custom draw board with an integrated load cell to discreetly observe each and every phase of the draw cycle. While many Pro Shops are satisfied to “make sure the bolts are tight” on many critical accessories like your drop-away rest and sights, I put each build through a rigorous 4 Phase tuning process which includes the use of lasers, fletched arrows, and bare shafts as well as the Shooting Chrony Beta Master Chronograph with an LED light kit, just like the manufacturers use. Finally, while many Pro Shops are satisfied to hand you your newly built combination of bow and accessories, I’m heading outside to the range to actually finalize the build with a custom “Walk Back” rest tuning process culminating with group shooting of fletched arrows and bare shafts from distances out to 30 yards. These final two phases of our 4 Phase process ensures that when your new rig arrives at your door, you’ll be able to screw in your favorite broadhead and begin to practice for the hunt in lieu of tinkering with your setup. This saves you time, frustration, and money.
Our Business
Our business has evolved over the past few years to include several Partner companies that, in our opinion, continue to lead and innovate within the archery industry. We are very proud to be a leading Obsession Bow dealership. The overwhelming popularity of the Obsession bows is primarily due to the buttery-smooth draw cycle, generous valley, solid back wall, and blazing speeds. Never before have all those attributes been available from one design. Obsession Bows’ motto “Change or Get Left Behind” has never been more true. We are also a proud partner of Dead Center Archery, Treelimb Quivers, Axcel Sights, Hamskea Archery Solutions, Black Eagle Arrows, and 60x Bowstrings. Each and every company is recognized for their innovative designs and overall contributions to the archery industry. Take a look at our Partner Portal and click the logo link of each to learn more.
